We are Legatia Beauty, a black beauty retailer dedicated to providing a better beauty experience for black women.
Raising Expectations
Have you ever walked away from a big department store beauty counter, bemused, ashy-faced and wondering why on earth the beauty assistant thought this was your shade? Perhaps you've visited your local "black beauty" store , only to find that no-one had any experience with black hair or skin? Or maybe the selection of products in the single isle (or corner) of your local pharmacy dedicated to black hair care just isn't keeping up with the latest trends in black hair styling.
Our founder, Zara, set up Legatia Beauty because she believes black women deserve a better beauty experience. Being able to find the best products for your hair and skin, and ask questions about your beauty concerns is not about vanity; it's about dignity!
A Home for Black Beauty Innovators
We're not the first, or only ones, to notice that the black beauty scene needed an upgrade. There are hundreds of black entrepreneurs and allies out there seeking to make a difference in the beauty industry. They are leading the charge, developing innovative, fresh and exciting products for people of colour. However, finding these products is not always easy. You certainly won't find the majority of them in your high street stores, and it's not always practical to visit each brand's website individually. Enter Legatia Beauty!
At Our Core
Legatia Beauty is a carefully curated boutique, a home for the game-changers, an entire store dedicated to high-end, black-owned and black-inclusive beauty brands. At Legatia Beauty, we have spent years researching and trying out the different brands and products created for black hair and skin, in order to "separate the wheat from the chaff" so that you don't have to. We have found what we believe are the best brands and products out there, and continue to discover new and exciting brands made especially for you!